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The effects of consumer perception of food safety and quality in food purchase decisions

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The effects of consumer perception of food safety and quality in food purchase decisionsConsumers expect their food to be safe and of high quality. However, food safety issues can and do occur. This chapter covers a wide range of topics that explain consumer perceptions of food safety and quality and how they relate to subsequent purchase decisions. It begins with a discussion of the numerous factors that consumers consider as they make decisions about what food to purchase. It examines consumers intent to purchase specific types of food

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