Fundamentals of Market Access for Pharmaceuticals

Fundamentals of Market Access for PharmaceuticalsThis book provides a conceptual and pragmatic approach to the complexity of market access for pharmaceuticals across different types of economies and health care systems around the world, providing a comprehensive toolbox with key concepts and methods for students, executives from companies, public decision makers and payers interested in the field.

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Fully annotated with critical introduction and full commentary

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ethical and social dimensions of some key non-governmental organisations (NGOs)

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measure and conceptualise the process and outcome of change

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