American Crew Heavy Hold Pomade

American Crew Heavy Hold PomadeHeavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling. For heavy hold with high shine. Benefits: Glycerin: Provides smooth and easy application. PVP: Provides long lasting hold and style. Water Based: A combination of surfactants allows easy removal. How To Use: Use for styles that require maximum hold and shine. Work a small amount evenly through dry or towel dried hair and style as desired.

For optimal toning

Use it: Massage into dry scalp

Quinoa Protein: repairs damage while coating

shea butter is rich in fatty acids

Leave in for three minutes and rinse with cool water to seal the cuticle

Its coconut-infused formula activates curls by delivering nutrients deep into the hair shaft

Your blowout’s looking great

Start with one “finger scoop” and apply enough to cover hair from roots to ends

coarse & frizzy hair textures

strengthen hair + reduce breakage due to everyday stressors

Dream Coat will not build up

highlighted strands